REFORM Alliance
Streamlining REFORM’s brand identity with an enhanced color palette and typographic hierarchy for their entire digital presence.
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Visual Identity
We created an updated system to help the organization stand out from others in their category on social media. The updated colors, fonts and layouts help all posts and information feel cohesive.
AR Filter
To help people truly understand what it is like to be in the system, we created an interactive AR filter for Instagram. Users are faced with the same difficult decisions that people in the system make daily, and have to make a choice. Visually, the filter tied back to the updated system so when everything launched it felt cohesive.
Instagram Takeover
With the updated visual system, we were to able to launch a takeover of Reform’s Instagram page when the campaign launched. On the Reform main Instagram page, single images were posted individually. Each image had a tag that led to individual profiles; each profile told the story of a specific person in the system. We used the Instagram grid in an unexpected way; instead of having to click into posts individually to read the story, we treated the grid as a single post with an editorial-style article that could be scrolled through.
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Design - Olivia Piazza, Mark Yoon
Creative Direction - Olivia Piazza, Alyssa Georg, Elena Knox, Michael Kleinman, Sara Muchnik
Development - Olivia Piazza, Alyssa Georg, Elena Knox, Michael Kleinman, Sara Muchnik
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